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About Us

1st Choice VA Ltd was established September 2008 by Sandra Reid. She has 20 years PA/Secretarial experience and has worked in various Corporate and Blue Chip companies, as well as working abroad for 18 months as Office Manager to the CEO of an off-shore Insurance company in Bermuda, and a PA and, Tour Guide to the Director, of a well known Tour Company in the West Indies.

She decided to start her own business because she is passionate about not only working for herself but, to help other women like herself who have children, who want to start their own businesses, and who want to have that work/life balance in their lives which ultimately means, more time for the family and the things you enjoy doing.

Business Woman

We at 1st Choice VA Ltd want you to achieve your goals. We love doing the things you hate and enjoy the running around, researching and making sure every single detail is thought of. We provide our services virtually to small/medium businesses and individuals on a regular or adhoc basis who want to achieve a better work/life balance in their lives which in turn will enable them to focus more time on their businesses. Being a Virtual Assistant (VA) who are also self employed, we understand the pressures and challenges of running your own business and are here to support you in making your business a success. If we let you down we let ourselves down and the more you use us the more we learn and understand your business.

Your work is treated with the utmost confidentiality and discretion because we are registered with Data Protection Act 1998 No A8030293.

Our speciality is in helping "mumpreneurs" focus their valuable time on the money making activities for their business.

We also work with busy individuals providing a PA for their personal lives.


Your time is precious - make the most of it!
CALL NOW: 0207 095 8077


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